Because they need to surpass a minimum number of words in the body of the page to be ranked highly on Google’s search index.

And if you’re anything like me, you *love* being ranked highly on Google’s search index. Especially on a warm spring afternoon, just after you’ve prepared a nice cold pitcher of lemonade. But I know what you’re thinking. “Every time I try to get ranked highly on the Google search index, I just never seem to do it, and I wind up somewhere on page 45!”

My husband said the same thing to me when we first met at Dartmouth back in 1972. That’s why I told him my grandmother’s special trick. It comes from the folk secrets of the DARPAnet, back when search indexing still involved elbow grease and a good memory.

Grandma always told me, “You have to really pad out the content of your article if you wanna get anywhere! That’s the secret!” I’ll never forget those timeless words! It really doesn’t have to be any more complicated than that.

In no time at all, we were back in my dorm room, and I was showing my husband the ropes. “Just throw in some more descriptions of the room,” I said to him as the white satin curtains flowed ethereally in the afternoon breeze, drawing a ballet dance against the lime-green frame of the old single-pane windows.

“Maybe describe a bit what you were doing as you prepared the article!” He nodded, took a few paces back to the keyboard in his penny loafers, pulled out the old wooden chair from the desk, and sipped on his fresh cup of homemade lemonade as he took a seat. “This is the stuff!” he said.

So next time the kids are back from soccer practice, and they want to see some great food-related content on page 1 of their Google search results, just remember what my grandma told me when I was just a tot bouncing around the kitchen pretending to help! You gotta pad out the article!