Lil Pump’s “Gucci Gang” is an allegory of unbridled consumerism, the culture surrounding illicit narcotics and the primitive pleasure known to man as sex. These three themes which form the basis of his magnum opus are explored through the rapper’s telling of his tumultuous upbringing and his lifestyle at present.

Lil Pump, or Gazzy Garcia, begins his verse by uttering the phrase “Gucci Gang” several times. The very name lends itself to the title of his piece, perhaps signifying that the collective known as “Gucci Gang” is of great significance to Garcia. “Gucci” in the title is derived from the luxury Italian atelier of the same name; the brand has – over their long history – become associated with quality and expert craftsmanship. Hence the word “Gucci” has been appropriated by the youth of today, granted a meaning synonymous with “great”. As such, it can be inferred that the aggregate known as Gucci Gang considers themselves to be great; superior to all others, though at what is curious. Garcia’s repetition of the phrase “Gucci Gang” is likely intended to reinforce the notion in his audience that the Gucci Gang is, indeed, unrivalled.

The rapper then offers an insight into his decadent lifestyle. Amongst others, his lines “Spend three racks on a new chain” and “Bought some red bottoms, cost hella G’s” implies that Garcia is incredibly wealthy, being able to comfortably spend thousands of dollars on various cosmetic garments. He further alludes to how successful he has become in his second verse, with an emphasis on the financial disparity between himself and the viewer: “My lean costs more than your rent / Your momma lives in a tent”. Whilst obviously an exaggeration, his assertion that his recreational drug usage exceeds the cost of one’s rent – as well as the implication that he owns prohibitively expensive property (to the point where one’s abode appears to be a tent in comparison) shows that he is flourishing financially.

In addition to his financial successes, Garcia also discusses his active sexual lifestyle. He states “My bitch (loves doing) cocaine”. This line is delivered in a very clever manner: not only does he aptly describe his active drug-fueled lifestyle with his female accompaniment in a single line, but he deliberately mispronounces “bitch” as “bihh” and intentionally utilizes incorrect grammar (“my bihh love do cocaine”) in order to hint at the physiological effects of the drug, which he has first-hand experience with. He then declares “I fuck a bitch, I forgot her name / I can’t buy a bitch no wedding ring”. With this he further describes his active sexual lifestyle, which he intelligently alludes to by claiming he “forgot (his bitches’) name”, presumably because he has so many sexual partners, where none are significant enough to him to engage in a long-term relationship with. He then states that he’d “rather go and buy Balmains”. Here, Garcia reminds us that love is superficial by telling us he values his outward appearance more than his romantic interests.

In one of his lines, the rapper raises the question: ‘Still slangin’ dope in the ‘jects, huh?’. In other words, to sell cannabis in the projects – subsidized public housing notorious for being a hotbed of crime. Some would consider this enquiry to be demeaning in nature due to the lowly profession (or ‘hustle’) of selling cannabis in an impoverished area as well as the inclusion of the remark ‘huh?’, which could be interpreted as a provocation. Garcia seems to imply that he has moved towards more lucrative pursuits – however, as we later learn, he still in fact sells drugs: ‘Lil Pump still sell that meth, yuh’. Ultimately this question is more to reference his lifestyle than to insult, intending to show that he has stuck to his roots; he has a history of dealing in such transactions.

In essence, “Gucci Gang” is Garcia’s tale of his successes, and an insightful commentary in hedonism. His uttering of the phrase “Gucci Gang” connects with his audience on a deep and profound level, and the listeners are left in awe as Garcia concludes his final verse with the statement “Gucci Gang Gucci Gang Gucci Gang Gucci Gang, Lil Pump, yuh, Lil Pump, ooh”. Whilst Garcia offered a variety of highly intelligent and witty lines – which almost certainly requires multiple revisits to truly grasp, much like the humor behind Rick and Morty – the most profound of statements was “Gucci Gang Gucci Gang Gucci Gang Gucci Gang Gucci Gang Gucci Gang Gucci Gang”, the beauty of which is immediately obvious. It is of no doubt that Garcia’s lyrical genius and his articulate, elegant manner of expression propelled him to international fame.