Gilette CEO: Hey, we should spread a social message to get new customers

Board Member 1: How about we touch on the MeToo movement

Board Member 2: Great Idea, let’s send that out to commercial filming

(Meanwhile in commercial filming)

Director: let’s make this appeal to our audience, how do we do that?

Writer 1: Let’s Make all men look like jerks!

Writer 2: Let’s use shitty examples

Writer 3: How about we be as vague as possible, so they get a loose interperitation

Producer: ON IT!