Gilette CEO: Hey, we should spread a social message to get new customers
Board Member 1: How about we touch on the MeToo movement
Board Member 2: Great Idea, let’s send that out to commercial filming
(Meanwhile in commercial filming)
Director: let’s make this appeal to our audience, how do we do that?
Writer 1: Let’s Make all men look like jerks!
Writer 2: Let’s use shitty examples
Writer 3: How about we be as vague as possible, so they get a loose interperitation
Producer: ON IT!