Arbys was founded by the Raffel brothers, Leroy and Forrest, on July 23rd 1964 in Boardman Ohio. When the restaurant first opened the only items on the menu were the signature roast beef sandwich, soft drinks, and milkshakes, nothing else.
Arbys original logo was a brown hat with the words “Arbys Roast Beef Sandwich Is Delicious.”
But there’s a problem, Y’see, Leroy Raffel was the father of Urglar, who I’m sure you all know is actually the Hamburglar.
In the late 60’s and early 70’s when McDonald’s started introducing more characters into their adds, Arbys began to struggle, leading Urglar to try and make his father proud by becoming the villain in those same adds.
Another problem: as Urglar would soon find out, Roland McDonald was the third Raffel brother, and his uncle. The three brothers had started the McDonalds project on their own but Ronald cut the others out, just as they had tried to do with him.
Roland Vincent McDonald had changed his name, originally he was Ronald Racheal Raffel (named after his mother who was Racheal Ronald Raffel), but when he took over McDonalds he changed his name. The clown was a traitor to his family, but he had a good reason, the brothers had not only attempted to cut him out of their project, but they had also made a deal with the Italian cartel.
Urglar’s mother was the wife of the cartels boss, which is why Ronald decided to cut his family out, to keep they safe from their own horrible decisions. Urglar paired up with his uncle to kill the boss, Grimace. Grimace was a freak of nature, his mother threw him out into the street and he was adopted by the old leader. He was hardened by the ruthless killings that he witnessed while leading the group, he was nearly unstoppable. But they had an ace up their sleeves, Urglar had become grimaces friend.
After many years, the Raffel brothers split up once again, with Forrest going on to marry Melinda Lou Thomas-Morse, and confound Wendy’s.
Urglar took over Arbys and the cartel, turning both into relatively peaceful organizations, but Ronald wasn’t finished. He soon realized that he was becoming old, and so he started his quest for immortality.
But that’s a story for a different time.
Ronald Vincent McDonald, now in his mid to late 50s, had decided that he wasn’t willing to die. He would push past the very concept of death and take his franchise to a new plane of existence.
Ronald was a lot of things, and determined was one of them. Once he set his mind on something he couldn’t be stopped. He had run countless experiments, thousands of tests, he had even tried finding the fountain of youth, but nothing had worked.
Ronald settled for putting the immortality project on hold, and we switched to the resurrection project. Ronald’s wife and unborn twins, both daughters, had been killed in a construction accident while what was meant to be the final McDonald’s location was being built, and he wanted them back. He would do anything to get them back.
Ronald’s experiments hadn’t yielded much, but he did find a few bits of key information from them. This information was stored in a series of logs, titled the “RVM: experiment 4-3-I files” stored in most secure vault he had access to. A series of 5 files, all with logs of experiments gone wrong, failed tests, and the sacrifices needed to gain the information contained within them.
An entire 5 years later, he had done it. He had managed to capture the souls of his lost loved ones from beyond the grave and store them in his statues, which were at nearly every McDonald’s location. The system within the statues would gather emotions and life energy from the children who visited them, anything from happiness to fear, but most important of all…agony.
The feeling you got when you were lost in the play place and thought your parents had left you, the feeling you got when you tripped and fell at school, agony stuck. Agony was always with them, and parents brought their children to McDonald’s to try and cheer them up, to try and get rid of that feeling, which made it perfect for Ronald’s plan.
Of course, that wasn’t enough. The emotions stored within the statues could bring back his family’s souls, sure, but they needed bodies. They needed vessels, something for those souls to occupy.
This is where the story ties in with Ronald’s quest for immortality, and the hospital he helped to start.
Ronald realized that in order to build the bodies his family needed and to grant himself immortal life, he would need a new, younger body. And so he built one. The Ronald McDonald house was the perfect place for the bodies he needed to build, a scrapyard of parts that were perfect.
After another 10-15 years, it was done, he had gathered the parts that he needed and he had built the “perfect” bodies for his family. Everything was going to be perfect again. It had to be perfect again. He was going to make it perfect, he was going to become a god.