Standard white people mind set thinking process:1. Oh look a game.2. Tv/internet add appears: “You should buy it”.3. I should buy it.2. Tv/internet add appears: “You should be hyped”.4. I am hyped……OH WOW GUYS!!!!!! I AM HYPED!!!!!!5. Buys game.6. Back to flip burgers, be a waiter or wave signs outside starbucks.